One of the unique things about the internet is that it gives anybody with a computer and an internet connection the ability to put forth their point of view. How many of us, when we are considering making a major purchase, or even just a minor one, deciding where to go for dinner, or thinking [...]
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There are a number of sources that can help you gain a better understanding of other businesses in Australia, and help you promote your products and services. The latest release of census figures from the Australian Bureau of Statistics can provide B2B marketing professionals and businesses with a great insight into their target audience. To save [...]
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Professional services businesses face a number of unique challenges when it comes to marketing. Without a tangible product to offer, engaging potential customers requires a different approach, a fact that many professional services businesses don’t take into consideration when trying to market themselves. There are a number of factors that professional service based businesses should [...]
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Do you have an e-commerce site? Selling products online is a common way for many businesses to make money, and it has the added advantages of having lower overheads and more flexibility than a traditional retail business. Although building trust with your customers is an important part of marketing any business, when you are asking [...]
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Since leaving my last corporate gig in 2007, the media and marketing world has substantially changed. Back then, I don’t even recall using the word Twitter and whilst websites were important, blogs were still a bit ‘left of centre’. How things have changed in a few short years. One of the challenges of media (and [...]
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