One of the myths around owning your own business, is the amount of time spend on activities. Isn’t it all lattes and long lunches??? Having come from Marketing roles where I was the ‘one person marketing department’, the Business Owner role, whilst challenging, is not such a stretch from an organisational perspective. To try and [...]
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For those readers in Victoria, I hope you enjoyed the Labour Day long weekend. AHH, a short week is upon us. Long weekends do, now that I am a mum and business owner cause me a degree of angst and a degree of reflection as well. Why? Well, unlike in my ‘employed days’ – public [...]
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MARKETING MISTAKE NUMBER FOUR: CHEAP INTERIM MEASURES I am a big fan of making budgets work hard and using tactical outputs that don’t cost the earth. However, there are some cheap interim measures that seem to inevitably end up becoming permanent solutions. * Cheap business cards are a classic. * A phone message service that [...]
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The (negative) power of social media (blogs/twitter) has never been more evident than this case with Marieke Hardy. Hardy accused Joshua Meggitt of being the author of a hate blog against her which had been in circulation for five years. The claim was wrong. The case aside, I believe that in 2012 there will be more cases [...]
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As a networker type, I often get asked for coffee. Which, having been around for a few years now, is (in most cases) a way to ask for free consulting time. Don’t get me wrong, I enjoy meeting new people and enjoy the social interaction, however I value my time as much (if not more) [...]
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