Author: Jo Macdermott, Marketing Consultant

Regardless of industry or the size of your business, we all need customers to survive and grow. Are you serious about attracting more customers, and expanding your business? Then look no further than Marketing Consultant, Jo Macdermott.


With a diverse marketing career that kicked off in 1999, Jo draws upon her plethora of experience to help turn good businesses into great businesses. She does exactly that as the Chief Marketer at Next Marketing.

After working for corporate companies such as Brumby’s Bakeries, Aldi, UCI and Capral Aluminium. Jo established the Melbourne-based marketing and design agency in 2008. During her time working for these companies, Jo set new expectations for every marketing department she worked in as the lead marketing consultant in the business.

Jo has achieved a double degree from Deakin University, and has completed a Certificate in Direct Marketing from ADMA.

Through her academic studies and work experience in a wide variety of businesses, Jo has obtained many valuable skills. She now applies this expertise to achieve successful outcomes for clients who engage the services of Next Marketing.

Utilising her great communication skills, as a marketing consultant, Jo guides her clients through the marketing process, ensuring that everyone is working in the same direction, and more importantly, ensuring that all marketing budgets are spent wisely. It is quite common for Jo to refer to Return on Investment (ROI) in most marketing meetings.

Jo’s outstanding communication skills, combined with her passion for marketing, means that she gets real results for her clients. Review client testimonials.

In addition to sharing her wealth of expertise and experience with those who enlist her consulting services, Jo is also a prominent marketing commentator on a number of Australia’s leading small business websites, including Flying Solo, Marketing MagazineAustralian Anthill, StartUp Smart and Dymamic Business.

In addition, Jo is very active on social media, and can be found on Facebook, Twitter and LinkedIn.

If you’re looking for a Marketing Consultant for your business, why not drop Jo a line here.

Jo Macdermott / Next Marketing / Chief Marketing Officer / Marketing Agency / Marketing Consultant / Melbourne


Like all marketing consultants who live and breathe their profession, Jo has featured extensively in a number of key business and specialist marketing resources.

Here are just some of those appearances as both a contributor and expert commentator:


Emerging Companies List – The Business End: Marketing Agencies – October 2011


Small Business Tips: Six simple ways to transform your business


The major marketing blunders you can make


Do you really know what is going on in your market?


Content marketing isn’t a sales pitch, it’s about trust


False moves and other marketing mistakes exposed