Guidance is a local financial planning business with a twist. In additional to the standard financial services product offering, Guidance has developed a specific niche for investors looking for ethical investments.
Next Marketing were engaged to write a marketing strategy for Guidance which reviewed all of the existing marketing materials and provide suggestions of how to upgrade the overall branding of the business to match its target market as well as appeal to ethically sensitive investors.
Following on from the marketing strategy, Next Marketing rolled out a complete rebranding project for Guidance which included a new website design and build and other digital assets such as social media covers and an email marketing template.
We are proud of our work for Guidance and the confidence it gave the business to drive the next phase of growth for the business.