Mr Pink is a functional beverage alternative to chemical-laden energy and soft drinks.
Mr Pink engaged Next Marketing to develop a launch strategy and some branded materials to drive sales in the distribution channel.
Next Marketing produced a number of concepts suitable for the nightclub venues that was selling Mr Pink as well as the retail distribution network that were pushing out the product at various high street venues. We used the US existing branding and applied it to an Australian context.
We are so pleased that our concepts and branding helped Mr Pink during the launch phase and that our strategy work was include as part of the business plan.